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yearningforunity: Darkie Toothpaste Darky, or darkie, is a term used primarily in the United States and Britain to refer to black people, and is now generally considered a racial slur. The package featured an image of a wide-eyed, smiling dark-skinned black male wearing a top hat, monocle and bow-tie, very similar to the Golliwogg in England. Because of the contrast with their dark skin, it was a common misperception that the teeth of people of African origin were exceptionally white. Due to sensibilities to its allegedly racist branding, after its 1985 acquisition by Colgate-Palmolive the English name of the toothpaste was changed to “Darlie”, and the image on the packaging was altered to show a racially ambiguous face in a top hat. The Chinese name of the brand, “黑人牙膏” (in English, “Black Person Toothpaste”), remains the same, and a Chinese-language advertising campaign reassured customers that “Black Person Toothpaste is still Black Person Toothpaste”. The toothpaste remains popular in some Asian countries such as The People’s Republic of China, Malaysia, and Thailand. Pure Fuckery

yearningforunity:

Darkie Toothpaste

Darky, or darkie, is a term used primarily in the United States and Britain to refer to black people, and is now generally considered a racial slur. The package featured an image of a wide-eyed, smiling dark-skinned black male wearing a top hat, monocle and bow-tie, very similar to the Golliwogg in England. Because of the contrast with their dark skin, it was a common misperception that the teeth of people of African origin were exceptionally white. Due to sensibilities to its allegedly racist branding, after its 1985 acquisition by Colgate-Palmolive the English name of the toothpaste was changed to “Darlie”, and the image on the packaging was altered to show a racially ambiguous face in a top hat. The Chinese name of the brand, “黑人牙膏” (in English, “Black Person Toothpaste”), remains the same, and a Chinese-language advertising campaign reassured customers that “Black Person Toothpaste is still Black Person Toothpaste”. The toothpaste remains popular in some Asian countries such as The People’s Republic of China, Malaysia, and Thailand.

Pure Fuckery


  1. mamapopcorn reblogged this from weareallafricans
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  4. weareallafricans reblogged this from kingshakaskraal
  5. kingshakaskraal reblogged this from kingjaffejoffer and added:
    This is so wrong. This toothpaste is still available in China? But China has been on some “let’s to improve Africa...
  6. mzwordsmith reblogged this from blackgod
  7. blackgod reblogged this from tyece
  8. tyece reblogged this from yearningforunity
  9. animalcrown reblogged this from sapphrikah
  10. iuwaehfoaiuwhefoiaulfjqn reblogged this from blck-grrl
  11. stopreadingthis12345 reblogged this from superkami
  12. penelopesshroud reblogged this from blck-grrl and added:
    Wow seriously. I’d ban colgate but that is all we have here in french canada.
  13. little5tell reblogged this from thatblckgrl and added:
    That is one unflattering depiction of a black person. :/ »>...
  14. pandadoughnut reblogged this from ea5e95
  15. naturalbrownbae reblogged this from sapphrikah
  16. vaneske reblogged this from kingjaffejoffer
  17. niggaturtles reblogged this from kingjaffejoffer
  18. aphoticoccurrences said: ugh!
  19. rayzofsunshyne reblogged this from alexbelvocal
  20. theasianelvis reblogged this from ea5e95 and added:
    Oh Lawd This Racism Is Killing Me Insife- Dave Chappell
  21. chokolatesoul reblogged this from ethereal-eyes
  22. alexbelvocal reblogged this from ethereal-eyes
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Tuesday, 28th February